membershipgoals

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2000 – 2001 MEMBERSHIP GOALS

Membership goals were established by South Dakota’s 13 Subordinate Lodges, the South Dakota Elks Association and the Order for the 2000 – 2001 Fraternal Year to ensure our Lodges and the Order of Elks continue to be a leader in communities across the Nation.

Based on the goals set by the Lodges, progress toward established membership goals is expected. The goal for the state this year is a membership of 8,715. Membership April 1, 2000 was 8,059. By reaching the goal, a membership increase of 8.14 percent over the April 1, 2000 base and 4.8 percent over the April 1, 1999 base (8,316) will be realized.

SUBORDINATE LODGE MEMBERSHIP GOALS

SOUTH DAKOTA 2000 - 2001 MEMBERSHIP GOALS BY LODGE

Aberdeen 472 480 8

Brookings 737 890 153

Deadwood 230 240 10

Hot Springs 184 184 0

Huron 320 323 3

Madison 698 733 35

Mitchell 351 388 37

Pierre 207 215 8

Rapid City 2,788 3,062 274

Sioux Falls 734 770 36

Watertown 590 625 35

Winner 190 205 15

Yankton 558 600 42

SOUTH DAKOTA ELKS ASSOCIATION GOAL

Stabilize membership and produce a 5 percent membership gain during the 2000 -2001 Elks year.
Increase membership 20 percent over the 1999 - 2000 base (8,316) by the end of the 2001 - 2002 Elks year.

GRAND LODGE GOAL

Reduce loses from lapsation to less than two percent.
Reinstate 10 percent of current Lodge membership.
Have at least a plus one gain in each Lodge.

MONTHLY MEMBERSHIP REPORT

We accomplish what we count. Therefore, it is important that each Lodge send the State membership chairman a Lodge Membership and Lapsation Statistical Report each month. The preferred time is mailing by the 5^th of each month. A copy of the report was included in the South Dakota Membership Program Booklet distributed at Spring Workshop, the packet provided at the August DD Clinic. A copy may also be downloaded from this web site.

MEMBERSHIP RECRUITMENT IDEAS
PROSPECT LIST

Create a list of 25 to 50 prospective new members or reinstatements. Divide the list among the membership team. Have team members contact all of the individuals on their list over a one to two week time period. The membership chairman should monitor progress of each team member twice each week and collect completed applications. At the end of the program invite all prospective and reinstated members and their spouses to a social at the Lodge.

M - NIGHT

Schedule a "Bring One Stag" at the Lodge with the proceeds of the evening ear marked for one of the Lodges community charities. Members who bring a prospective new member or reinstatement as their guest get a discount off their dinner ticket, a free drink ticket or name entered in a drawing. During the evenings festivities, be sure to set aside a time to invite the guests to apply for membership or reinstatement. The invitation should be brief and center on the lodges benevolent and fraternal activities that benefit the Lodge service area.

OPEN HOUSE

Advertise that the Lodge is accepting new members in the media and targeted mailings. Have members personally invite and bring targeted prospects to an open house at the Lodge. At the open house have:

A guest registration table.

Displays featuring the Lodges various charitable and fraternal activities.

A membership table with applications for new members and reinstatements.

Refreshments.

After the open house send each person who signed the guest register a personal letter inviting them to join. Follow-up with a phone call to:

Answer any questions they might have about the lodge

Offer to drop by with an application.

Invite them to attend a lodge activity.

MOST WANTED MEMBER

Create a list of community leaders whom you feel would benefit the Lodge. Designate Lodge members who know them to contact them concerning becoming members of the Lodge.

COMMUNITY OUTREACH

The purpose of a community outreach membership program is to generate a list of prospective members. The prospects identified are then invited to join the Lodge using a combination of the other methods previously discussed. The program centers around a Lodge display/exhibit at a fair, exposition or farm-home show or in a shopping mall during a busy time of the year or week. The display should center on the Lodges charitable and fraternal activities in the service area. Have a supply of applications, reinstatement and "interest" forms at the display. Those that complete the forms become the prospect list. Within a week after the event where the display was set-up, contact the individuals who completed an application or reinstatement form, indicated an interest in becoming a member or wanted additional information by both letter and telephone to invite them to an M-Night or Open House.

Prior to, during and for a few days after the time the display is set-up, place ads in the print and electronic media. The copy used should reinforce the charitable and fraternal message convey by the Lodge display. To maximize the effectiveness of the media portion of the program, it is suggested the membership team:

Prepare and schedule the ads with the assistance of:

A representative of the radio station of paper where the ads will be placed.

The State Association Public Relations Chairperson.

Prerecorded Elks radio spots and other materials prepared by the Grand Lodge Public Relations Committee.

PLANNED MEMBERSHIP DRIVE

To succeed a membership drive must be planned and carried out much a like a sales campaign. It includes elements of all other membership programs. Its key difference is that the program is completed using a cadre of hand picked members who are trained to "sell Elkdom" working under the direction of a chairperson who has expertise in sales or sales management and has excellent organizational skills. Steps in the planned membership drive include:

1. Select the chairperson

2. The chairman selects two Lodge members to serve as the management team.

3. The management team selects team captains.

4. The team captains select three to five team members.

5. Prepare and implement a plan of action. Suggested activities include:

A. Send a letter to all present Lodge members that encourages them to become an extension of the
membership teams.

B. Develop a quality brochure or fact sheet about the Lodge.

C. Prepare a sales packet that contains:

a current membership list,
current list of lapsed members,
supply of brochures/fact sheets,
application and reinstatement forms,
a copy of the letter sent to the Lodge members and
a small notebook and pen.

D. Hold a training session for all team members. Provide instruction on how to:

complete membership and reinstatement forms properly and efficiently,
approach a prospect and
sell the Lodge not just the club.

E. Complete the sale campaign over a predetermined 30-60 day period. Have:

weekly sales meeting to collect completed applications and "fire up" team members,
a contest to recognize the most successful team (new member 1 pt, reinstatement 1/2 pt),
the Lodge Secretary submit State and GL contest forms as team members qualify,
a progress thermometer to keep the Lodge informed of success and
a campaign wrap-up social for all team members and their spouse.

6. Hold an open house/get aquatinted/fun night for all prospects signed and their ladies.

7. Initiate the new members as a class. Be sure there are more members in attendance

than the number of initiates.

STATE AND GRAND LODGE
MEMBERSHIP INCENTIVES PROGRAMS

The State Association and Grand Lodge Membership Incentives Programs are designed to reward and recognized members and Lodges for their efforts in retaining and recruiting members.

STATE ASSOCIATION PROGRAM
RECRUITER REWARD

Three South Dakota Elks have the opportunity to have their 2001 - 2002 Lodge dues paid
by the State Association. A Lodge member qualifies for entry in the South Dakota Elks
Association Recruiter Reward Program each time they sign or reinstate any combination
of three members. During March one winner will be drawn from each district. To enter
the Lodge Exalted Ruler or Secretary must send a copy of the Grand Exalted Ruler Pin
Award Request Form to the District Vice President each time the member signs/reinstates
Three members. Entries must be postmarked on or before March 15, 2001. A Recruiter
Reward Poster was provided to each Lodge at Spring Workshop. A copy may also be
downloaded from this web site

MEMBERSHIP REPORTS

Lodge Secretaries who submit the May 2000 through March 2001 monthly Membership
& Lapsation Statistical Reports to the District Vice President by the 5th of the following
month will be presented with an Elks money clip at the 2001-2002 Association
Workshop.

STATE PRESIDENT’S AWARD

The Lodge with the largest percent membership growth will be awarded the State
President’s Award for membership at the 2001 Association Workshop.

GRAND LODGE PROGRAM

Complete description of the Grand Lodge Membership Incentives Program is found the brochure in the packet ERs received at Grand Lodge. A summary of the program was printed in the August Membership Messenger and appears below.

GRAND LODGE MEMBERSHIP AWARDS PROGRAM SUMMARY

Award Program Qualification Criteria To Request Award/Enter Cruise Drawing

Grand Exalted Rulers Pin

Recruit any combination of three new or reinstated members. (As per GL Membership Committeeman George Carlson it is three – the form is incorrect) Lodge Secretary submits pin request form to the GER each time three members are recruited to request pin and entry in the vacation cruise drawing.

Elks Watch Recruit any combination of 11 new or reinstated members. Lodge Secretary submits watch request form to Chairman of the Grand Lodge Membership Committee to request watch and entry in the
vacation cruise drawing.

Top Recruiter Airfare to Grand Lodge Top recruiter in each of the eight GL membership areas. (Contest period is Lodge year – April 1 – March 31) Lodge Secretary lists name of Lodge’s top recruiter on Lodge Annual Report.

ER + 1 Lodge has a membership gain of at least one April 1, 2001. Lodge Annual Report.

Vacation Cruise for Member and Spouse Qualify for GER Pin, Elks Watch or ER +1 Program. (Two drawn from GER Pin winners, one from Elks Watch winners and one from ER +1 Lodges.) Submission of GER Pin or Elks Watch Form or ER’s Lodge has a membership gain as shown on Lodge Annual Report.

GER Class Certificates Initiate during months of September or October. Send class details to State Membership Chairman.

Lapsation Program 2% or Less Lapsation. Lodge Annual Report

Percent Membership Gain Plaque First, second or third highest percent gain in membership in each of the six Lodge membership divisions. Lodge Annual Report.

The forms to request watches and pins are in the packet packets the ERs received at Grand Lodge and were distributed at the August DD Clinics by the State Membership Team. Copies of both forms may also be downloaded from this web site.

MEMBERSHIP GOAL
CALCULATION WORKSHEET

1. CURRENT MEMBERSHIP ______________

2. PROJECTED LOSSES

LAPSATION __________

TRANSFER OUT __________

ABSOLUTE DIMIT __________

DEATH __________

TOTAL LOSSES ______________

3. PROJECTED GAINS

TRANSFER IN __________

INITIATION __________

REINSTATEMENT __________

TOTAL GAINS ______________

4. MARCH 31, 2001 MEMBERSHIP (1 - 2 + 3) ______________

Rules of Thumb: Death losses usually equal 1.5 – 2.0 % Loses of 5 % from all other causes are common

MEMBERSHIP ACTIVITY BY MONTH NEEDED TO ATTAIN GOAL

MONTH	APPLICATIONS	INITIATIONS
MARCH	NEW MEMBER - REINSTATEMENT -
APRIL	NEW MEMBER - REINSTATEMENT -
MAY	NEW MEMBER - REINSTATEMENT -
JUNE	NEW MEMBER - REINSTATEMENT -
JULY	NEW MEMBER - REINSTATEMENT -
AUGUST	NEW MEMBER - REINSTATEMENT -
SEPTEMBER	NEW MEMBER - REINSTATEMENT -
OCTOBER	NEW MEMBER - REINSTATEMENT -
NOVEMBER	NEW MEMBER - REINSTATEMENT -
DECEMBER	NEW MEMBER - REINSTATEMENT -
JANUARY	NEW MEMBER - REINSTATEMENT -
FEBRUARY	NEW MEMBER - REINSTATEMENT -
MARCH	NEW MEMBER - REINSTATEMENT -

LODGE ACTIVITY - MEMBERSHIP ACTION PLAN

MONTH	LODGE ACTIVITY	MEMBERSHIP
MARCH	Installation of Officers	Annual Report
APRIL	Installation of Officers	Membership Report to VP (By 5th of each month)
MAY	Elks Youth Week	Membership Report to VP
JUNE	Flag Day	Membership Report to VP
JULY		Membership Report to VP Grand Lodge
AUGUST		Membership Report to VP
SEPTEMBER		Membership Report to VP GER Class
OCTOBER		Membership Report to VP GER Class Membership Workshop GER Class Report to VP
NOVEMBER	Veteran’s Remembrance Month	Membership Report to VP Membership Report to GL
DECEMBER	Elks Memorial Service	Membership Report to VP
JANUARY		Membership Report to VP State President’s Class
FEBRUARY	Birthday of the Order PER Night	Membership Report to VP
MARCH	Installation of Officers	Annual Report to GL Membership Report to VP ER Class

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Award Program	Qualification Criteria	To Request Award/Enter Cruise Drawing
Grand Exalted Rulers Pin	Recruit any combination of three new or reinstated members. (As per GL Membership Committeeman George Carlson it is three – the form is incorrect)	Lodge Secretary submits pin request form to the GER each time three members are recruited to request pin and entry in the vacation cruise drawing.
Elks Watch	Recruit any combination of 11 new or reinstated members.	Lodge Secretary submits watch request form to Chairman of the Grand Lodge Membership Committee to request watch and entry in the vacation cruise drawing.
Top Recruiter Airfare to Grand Lodge	Top recruiter in each of the eight GL membership areas. (Contest period is Lodge year – April 1 – March 31)	Lodge Secretary lists name of Lodge’s top recruiter on Lodge Annual Report.
ER + 1	Lodge has a membership gain of at least one April 1, 2001.	Lodge Annual Report.
Vacation Cruise for Member and Spouse	Qualify for GER Pin, Elks Watch or ER +1 Program. (Two drawn from GER Pin winners, one from Elks Watch winners and one from ER +1 Lodges.)	Submission of GER Pin or Elks Watch Form or ER’s Lodge has a membership gain as shown on Lodge Annual Report.
GER Class Certificates	Initiate during months of September or October.	Send class details to State Membership Chairman.
Lapsation Program	2% or Less Lapsation.	Lodge Annual Report
Percent Membership Gain Plaque	First, second or third highest percent gain in membership in each of the six Lodge membership divisions.	Lodge Annual Report.